FALL '15 Press Release
Read about the exciting unveiling of the campaign
INTRODUCING PAIGE + RHW FALL 2015
LOS ANGELES - Paige Adams-Geller and Rosie Huntington-Whiteley are thrilled to debut the PAIGE Fall 2015 campaign. Building off of the success of their creative collaboration for Spring 2015, the new campaign reveals a slightly edgier collection with an 80’s rock and roll vibe. The campaign was shot in Los Angeles and unveils the first outwear collection for PAIGE.
For this shoot, the supermodel/actress and designer both brought their Pinterest boards to the initial meeting and shared the same vision – they both loved the iconic Kate Moss poses, the on-duty/off-duty model looks, and the feel of an industrial location.
The creative team set out to highlight the brand’s new lifestyle collection featuring the Design team’s Fall inspiration: ‘the modern edge’ (artful juxtaposition of hard and soft), ‘soft chic’ (comfortable and feminine with industrial minimalism), and ‘retreat’ (the uncomplicated moments in life). The styling was simple, but significant, with an emphasis on one-of-kind touches.
The supermodel/actress and designer turned to Rosie’s go-to stylist, Cher Coulter, to help curate the looks and spotlight the new outerwear. The looks ranged from a double-breasted wool blend coat to a calf leather and shearling biker jacket, and a soft lamb leather and brushed plaid bomber jacket to a baby alpaca sweater. The duo then turned to photographer Naj Jamai again to capture Rosie’s natural sense of style and the essence of the Paige brand. The creative team was completed with hairstylist, Adir Abergel and make-up artist, Monika Blunder.
While on set, the team rocked out to 80’s music from The Cure and Blondie, a nod to some of the styling inspiration. The result is a set of 11 photographs that capture the PAIGE brand from head-to-toe. The images will be available on paige.com and the gallery will also be the star of a digital advertising campaign.
About Rosie Huntington-Whiteley:
Rosie Huntington-Whiteley is a British supermodel and actress who is known for her work with luxury brands such as Victoria's Secret and Burberry. She has graced the pages of top publications and sits among fashion's elite and the world's most well-known models. Rosie’s on and off duty style has continuously inspired the Paige design team as well as international audiences. The style star travels the globe and personifies the true jet set lifestyle that embodies the brand's #liveinit spirit. Her shoulder to shoulder persona and international acclaim makes Huntington-Whiteley the ultimate Paige girl, bringing to life the brand's core values and ideals.
Born and raised in Los Angeles, Paige combines Southern California casual with pure sophistication. Known for its considered and unexpected details, Paige has grown into a denim powerhouse offering styles that reflect the brand’s sex appeal and passion for the craft. Paige uses only the finest fabrics and materials while each design is infused with thought out and considered elements. Every detail is carefully calculated, from a contoured waistband to forward sitting side seams each style is designed with the customer in mind.